Pricing
Build the template once. Run it as often as you like.
A one-time build wires your spreadsheet to a branded, validated template. After that, run-access lets your team re-run the catalog on demand — far below the cost of a $20k agency re-script every season.
Step 1 · One-time
Template build — $1,200 to $3,000
We build your branded catalog, price-list or spec-sheet template and wire it to your spreadsheet — column mapping, validation rules, sections and pagination. A 50% deposit holds your build slot; the balance is invoiced on handover. You keep the template.
A single clean catalog / price-list / spec-sheet template wired to your sheet.
- One layout, your branding
- Column mapping + validation
- Up to 1 proof revision round
- 50% deposit to start
Multi-layout catalog with variable images, spec tables, sections and per-region rules.
- Multiple layouts & sections
- Variable images + spec tables
- Per-region price / unit rules
- Up to 2 proof revision rounds
Send your spreadsheet shape and we'll price the build between $1,200 and $3,000.
- Fixed quote, no surprises
- We map your real columns
- Reply within 1 business day
- No card, no obligation
Step 2 · Monthly
Run-access — re-run the catalog whenever the data changes
Pick the plan that matches your volume. Each plan includes a monthly record allowance; beyond it, runs are billed at $0.05 per record. Cancel anytime.
One active template, self-serve runs for a single catalog or price list.
- 1 active template
- ~2,000 records / mo included
- Web engine runs
- Overage $0.05 / record
- UXP panel
- Break-fix SLA
Multiple templates, higher volume and the InDesign UXP panel for in-app runs.
- Up to 5 active templates
- ~12,000 records / mo included
- InDesign UXP panel
- Priority email support
- Overage $0.05 / record
- Break-fix SLA
Unlimited templates, priority run queue and a 90-day break-fix SLA for high-volume teams.
- Unlimited templates
- ~50,000 records / mo included
- Priority run queue
- 90-day break-fix SLA
- Overage $0.05 / record
- Onboarding call
$0.05 / record
Run past your plan's monthly allowance and extra records are billed at five cents each — no overage cliff, no surprise upgrade.
From $1,200 each
Need a second catalog or a localized variant? Each additional template is a one-time build, priced the same $1,200–$3,000 by complexity.
90-day break-fix SLA
On Scale, if a run breaks because of a template or engine issue, we fix it within the SLA window — included, not billed as a re-script.
How it stacks up
Spec Forge vs. the two ways you do this today.
| Data Merge | Agency script | Spec Forge | |
|---|---|---|---|
| Upfront cost | Free (in InDesign) | ~$20,000 | $1,200–$3,000 |
| Handles complex layouts | Barely | Yes | Yes |
| Survives a renamed column | No — breaks | No — needs a re-script | Yes — maps by meaning |
| Validates records first | No (drops silently) | Sometimes | Yes — flags every issue |
| Team can re-run it | Yes (if they know how) | No — back in the queue | Yes — self-serve panel |
| Cost to re-run next season | Hours of hand-fixing | More agency hours | From $149/mo |
Comparison reflects typical experiences with each approach; your mileage depends on catalog complexity. No income or savings guarantees.
Scope a template build
Tell us your spreadsheet shape. We'll quote the build.
Share roughly how many SKUs you carry and what you're producing. We'll come back with a fixed template-build quote between $1,200 and $3,000 and the run-access plan that fits your volume.
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