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How to use this document.
Nexora Aero is a marketplace, so the brand is applied by many hands — the founding team, sellers, contractors and partners. Follow it literally where it gives values; follow its intent where it gives principles.
Must
Colour values, typefaces, logo geometry, clear space and accessibility minimums are fixed. They are never re-interpreted.
Should
Layout, imagery and motion patterns are strong defaults. Depart from them only with a reason you could defend out loud.
Ask
New sub-brands, co-branded lockups and paid-media formats need sign-off from the founder before they ship.
One name, one product. The brand is Nexora Aero, shortened to Nexora after first mention. Features such as the automation planner or Studio are features of Nexora Aero, never separate products.
Positioning.
Nexora Aero is the AI automation marketplace: the one place where a business describes a repeated task in plain words and is matched with the vetted expert, script or agent that removes it permanently.
Mission
Get the world’s repeated computer work done automatically — and make the people who build those automations a living doing it.
Vision
Every business, of every size, runs on automations it never had to know how to build.
90%
seller payout — among the lowest platform cuts anywhere
$0
entry price — free to join, post a task or list a tool
14 days
money-back guarantee on every order
100%
escrow-protected, released only on approval
Three pillars.
Every claim Nexora makes traces back to one of these three. If a piece of copy can’t be tied to a pillar, it isn’t saying anything.
01
Specialists, not generalists
Nexora sells one thing: automation. Every seller is founder-vetted against real shipped work before they can list.
Say: “founder-vetted”, “already shipped this exact automation”. Never: “thousands of freelancers”.
02
Plain words in, working system out
The buyer never writes a spec. They describe the task; Nexora does the translation into scope, price and build.
Say: “describe it in one sentence”. Never: “submit requirements”, “RFP”, “post a brief and receive bids”.
03
The risk stays with us
Free scoping, escrow released only on approval, 14-day money-back, source code and documentation handed over every time.
Say: “approve it first, then pay”. Never: “guaranteed results”, or any promise we can’t operationally keep.
Who we talk to.
Demand side
The person losing hours
Ops leads, agency producers, e-commerce and finance managers at 5–200 person companies. Not technical. Measures the problem in hours, not in APIs.
Speak in tasks and time saved. Never in architecture.
Supply side
The builder who wants buyers
Automation engineers, RPA and agent developers, Adobe and plugin scripters. Highly technical, allergic to bidding wars and platform fees.
Speak in payout, qualified demand and respect for craft.
| Attribute | Nexora | Gig marketplaces | Agencies |
|---|---|---|---|
| Scope | Automation only | Everything | Retainer-shaped |
| Matching | We match you | You search and sift | Sales cycle |
| Payment | Escrow on approval | Upfront milestones | Invoiced monthly |
| Handover | Code, docs, Loom | Varies | Often locked in |
Personality.
Nexora sounds like a very good engineer who is also kind: precise about what will happen, uninterested in impressing you, quietly certain.
Plain
Shortest true sentence wins. If a nine-year-old wouldn’t follow it, rewrite it.
Exact
Numbers, timeframes and conditions, not adjectives. “In 24 hours”, not “fast”.
Calm
No urgency theatre, no countdowns, no exclamation marks. Confidence needs no volume.
On your side
We name the risk before the buyer does, and we hold it.
We are
Specific · Understated · Practical · Technical when asked · Accountable
We are never
Hypey · “Revolutionary” · Jargon-first · Fear-selling · Cute for its own sake
The mark.
One asset carries the whole identity: a wide, engineered wordmark whose N is drawn as an open circuit path — a signal finding its route. It is never redrawn, re-spaced or re-set in another typeface. Always place the supplied vector.
Black #050505 on paper, white or light photography.
White reversed on Nexora Black, dark UI and dark imagery.
Black on Lime. Never white on Lime.
The Aero mark
The wordmark’s apex — the A of Aero — drawn as a hollow ascending chevron. The only permitted standalone symbol: favicon, avatar, app icon and any square lock-up under 120 px. It never appears beside the wordmark and is never used as a bullet or an arrow.
Proportion
Locked at 178.46 × 17.62 (10.13 : 1). Scale only proportionally; the aspect ratio is part of the mark. Monolinear, wide-tracked capitals with flat terminals — never reproduced by typing “NEXORA” in a typeface.
Clear space & minimum size
The measure is X — the cap height of the wordmark. Keep at least 1X free on all four sides; 2X on covers and title cards. Nothing enters that field.
1X minimum
Minimum sizes
| Digital | 120 px wide |
| 32 mm wide | |
| Embroidery / etch | 45 mm wide |
Under 120 px the letterforms fill in. Use the Aero mark — square, in Nexora Black or reversed white — never a shrunken wordmark.
Descriptor & partner lock-ups
The AI automation marketplaceDescriptor sits left-aligned below the mark at 1X separation, mono uppercase, tracking .28em, never wider than the mark.
Partner logoPartner marks sit to the right of a hairline divider, optically matched in height. Nexora always leads. Co-branding needs founder sign-off.
Never do this.
Each of these has been seen in the wild and each one costs the brand credibility. There is no situation in which any of them is the right answer.
× Stretch or squash× Recolour off-palette× Shadows, bevels, glows× Rotate or arcNEXORA× Re-type in another font
Also never: outline the wordmark, add a tagline inside the clear space, box it in a rounded container, animate the letterforms individually, or place it over faces in photography.
Colour.
The wordmark is monochrome; the palette is not. Nexora Black carries the identity and a warm paper white carries the reading. Two accents sit on top, each with one job: Lime for the automation and every action a buyer takes, Purple for the marketplace and the people in it. Never a third.
Nexora Black
HEX #050505RGB 5 5 5 · CMYK 0 0 0 100Paper
HEX #F7F6F2RGB 247 246 242 · CMYK 2 2 4 0Pure White
HEX #FFFFFFCards and panels raised off PaperNexora Lime
HEX #DAFF03RGB 218 255 3 · CMYK 22 0 99 0Automation, action, emphasisNexora Purple
HEX #B003E8RGB 176 3 232 · CMYK 55 92 0 0Marketplace, sellers, communityNever together
Lime and Purple never touch, never sit in one gradient, and never appear as a pair on the same element. One accent leads per surface.
#3B4500
Lime Deep — text & links on light
Lime Deep — text & links on light
#DAFF03
Nexora Lime — the accent fill
Nexora Lime — the accent fill
#A3BF02
Lime Mid — borders, charts
Lime Mid — borders, charts
#F2FFC2
Lime 10 — selected rows
Lime 10 — selected rows
#7A02A2
Purple Deep — pressed, visited
Purple Deep — pressed, visited
#B003E8
Nexora Purple — seller-side fills
Nexora Purple — seller-side fills
#D98BFF
Purple Light — links on Black
Purple Light — links on Black
#F7E3FE
Purple 10 — seller badges
Purple 10 — seller badges
Carbon #121212Graphite #3A3A38Steel #6B6B67Ash #B4B4AEHairline #E4E3DD
Distribution — every layout, roughly
Black or Paper ground 60% · opposite neutral 30% · neutral structure 7% · Lime 2% · Purple 1%.
System states — UI only, never marketing
Approved #17694APending #9A5A0AError #C4362F
No gradients as backgrounds. No colour used only for decoration.
Contrast & accessibility
WCAG 2.2 AA is the floor, not the target: 4.5:1 for body text, 3:1 for large text and interface edges. Anything not listed here must be measured before it ships.
| Foreground | Background | Ratio | Level | Use for |
|---|---|---|---|---|
| Paper #F7F6F2 | Black #050505 | 18.9:1 | AAA | All text |
| Black #050505 | Lime #DAFF03 | 17.8:1 | AAA | Buttons, badges |
| Lime Deep #3B4500 | Paper #F7F6F2 | 7.1:1 | AAA | Links, eyebrows |
| Lime #DAFF03 | Black #050505 | 17.8:1 | AAA | Text and links on dark |
| White #FFFFFF | Purple #B003E8 | 5.2:1 | AA | Seller-side fills |
| Purple Light #D98BFF | Black #050505 | 8.8:1 | AAA | Purple links on dark |
| Steel #6B6B67 | Paper #F7F6F2 | 5.0:1 | AA | Secondary text ≥14 px |
| Lime #DAFF03 | Paper #F7F6F2 | 1.1:1 | Fails | Never lime text on light |
Never carry meaning in colour alone — pair every status colour with a word or icon. Minimum body size 14 px; minimum touch target 44 × 44 px. Focus rings are a 2 px Lime Deep outline with a 2 px offset, never removed.
Three typefaces. That’s all.
Space Grotesk
Display · 400 500 600 700Aa Bb Gg 0123 &
Headlines, page titles, numerals in stats. Always tracked tight: −0.02em to −0.035em at display sizes. Never below 20 px.
IBM Plex Sans
Text · 300 400 500 600Aa Bb Gg 0123 &
All body copy, UI labels, forms and long-form documents. The italic is for one thing only — a quoted buyer’s own words.
IBM Plex Mono
Signal · 400 500Aa Bb Gg 0123 &
Eyebrows, labels, metadata, prices, code and anything machine-made. Uppercase with .14–.20em tracking as a label. The voice of the automation itself — use it sparingly.
| Display / 64 · 600 | Tell us your task | Hero on landing pages only |
| H1 / 40 · 500 | Automate every kind of work | Page and section titles |
| H2 / 28 · 600 | From task to automation | Sub-sections |
| H3 / 20 · 600 | Describe the task | Card and step headings |
| Lead / 18 · 400 | A vetted expert replies with a plan and a fixed price. | Standfirst under a title |
| Body / 16 · 400 | You see it working before money moves. Not happy? You don’t pay. | Default reading size |
| Small / 14 · 400 | Escrow held · 14-day refund | Captions, helper text |
| Label / 11 · 500 | Hand-picked this week | Eyebrows, metadata, prices |
Measure & alignment
60–75 characters per line. Left-aligned, ragged right, always. Centring is reserved for a single short line.
Case & emphasis
Sentence case for every heading and button. Uppercase only in Plex Mono labels. Weight 600 for emphasis; no underlines except links.
Numerals & punctuation
Tabular figures in tables and prices. $35, not $35.00. Em dash with no spaces for breaks. One exclamation mark per year.
Grid, space & edges.
Everything sits on a 12-column grid with a 4 px spacing base. The brand’s structural signature is the hairline: 1 px dividers and 1 px gutters between flush panels, rather than shadows and floating cards.
Web
Max width 1280 · gutter 24 · margin 48
12 cols ≥1024 · 6 ≥768 · 4 <768
Spacing — multiples of 4
4 · 8 · 12 · 16 · 24 · 32 · 48 · 64
Corners & edges
Square by default; 2 px only on inputs and small controls. No pills, no large radii, no drop shadows — depth comes from Black against Paper.
Buttons, inputs & listings.
One primary action per view. Buttons are square, 44 px tall minimum, label in sentence case at 15 px / 500 — never uppercase, never a verb-less label like “Submit”.
On paperSee how it works →
Hover: primary lifts to Lime, secondary fills Black, tertiary deepens. Transition 120 ms.
On black
On dark grounds Lime becomes the primary fill. Disabled states drop to 40% opacity and lose the arrow.
Task field — the signature input
Placeholder is always a real example in the buyer’s words. Focus adds a 2 px Lime Deep outline at 2 px offset.
Chips & status
Zapiern8nSelectedVetted sellerApproved
Adobe scripts
Batch resize 500 product photos
Photoshop script, drop-folder trigger.
$952 DAYS
AI agents
Tier-1 support agent with handoff
RAG on your docs, escalates the rest.
$1,85010 DAYS
The listing card is the marketplace’s atom: square corners, 1 px hairline border, no shadow, price in Plex Mono, category as a mono label, never more than two lines of description.
Diagrams instead of illustration.
Nexora has no illustration style and does not want one. Where another brand would draw a scene, we draw the flow: labelled nodes, hairline connectors, mono type. A diagram is credible; a cartoon is not.
TriggerNew order email
AutomationParse · validate · route
OutcomeRow in the sheet
Runs every 5 min · 0 human steps
Rules
Nodes are square, 1 px bordered. Connectors are 1 px, orthogonal, never curved or dashed. The automated step is the only Lime element. Max five nodes per diagram — split rather than shrink.
Before / after pattern
Before — 1 hour every morning, by hand.
After — done in seconds, unattended.
Iconography
Library
Lucide only — outline, 1.5 px stroke, 24 px grid.
Sizes
16 · 20 · 24 · 32. Never between.
Colour
Black or White. Lime for state only. Never filled.
Third-party logos
Their own monochrome marks, one row, equal optical weight.
Photography
Yes
Real people at real desks, and the screens they work on. Available light, muted warm neutrals, unposed moments, generous negative space, one subject per frame.
No
Stock high-fives · glowing brains and circuit boards · robot hands · neon server rooms · anything obviously AI-generated · faces under the wordmark.
Text over photography sits on a solid Black panel or a flat 60% Black scrim — never a soft gradient, never a drop shadow on the type.
Motion & interaction.
Motion in this brand means one thing: something is being routed, or something has completed. It is short, linear-ish and never bouncy. If an animation is decorative, delete it.
Micro120ms
Hover, focus, chip select
Standard220ms
Panels, drawers, reveals
Narrative450ms
Flow diagrams building
Easing
cubic-bezier(0.2, 0, 0, 1)One curve, everywhere
The three sanctioned moves
1 · Route — a 1 px line draws from node to node, left to right.
2 · Resolve — text or a row fades up 8 px into place.
3 · Confirm — a Lime edge flashes once at 120 ms, then settles.
Never
Bounce, elastic or spring overshoot · parallax scrolling · looping background video behind text · typewriter effects longer than one line · anything that moves without a user action or a state change · animation that ignores prefers-reduced-motion.
How Nexora writes.
Lead with the task
Start from what the reader does on a Tuesday morning, not from what we built.
Second person, active
“You approve it, then you pay.” Not “payment is released upon approval”.
Numbers over adjectives
“From $35.” “90% payout.” “Usually within 24 hours.” Never “affordable” or “lightning-fast”.
Name the catch
Say what isn’t covered before the reader wonders. Trust is the product.
| Write this | Not this |
|---|---|
| Tell us your task. Nexora finds the automation. | Leverage AI to unlock exponential productivity. |
| A vetted expert replies with a plan and a fixed price. | Get matched with world-class talent instantly. |
| You see it working before money moves. | 100% satisfaction guaranteed, risk-free. |
| Every morning I copy new orders into a spreadsheet. | Streamline your cross-platform data pipeline. |
Banned words
revolutionary · seamless · game-changing · effortless · cutting-edge · synergy · unlock · supercharge · 10x · hustle
House style
“Nexora Aero” first mention, “Nexora” after · lowercase “automation”, “escrow” · en dash in ranges · $ with no space · Oxford comma off · sentence case everywhere.
Messaging by audience.
Same truth, different entry point. Pick the row before you write the page.
| Audience | Headline | Proof | Action |
|---|---|---|---|
| Buyer | Tell us your task. Nexora finds the automation. | Free plan, fixed price, escrow, 14-day refund | Post my task — free |
| Seller | Buyers who already know what they want. | 90% payout, no bidding wars, founder-vetted peers | Apply to sell |
| Investor | The category marketplace for automation demand. | Vertical focus, escrow trust loop, 10% take rate | See the deck |
| Partner | Your platform, built by vetted specialists. | Certified builders across Zapier, n8n, Adobe, Claude | Talk to us |
Boilerplate — 50 words
Nexora Aero is the AI automation marketplace. Describe a task you repeat and a founder-vetted expert replies with a plan and a fixed price — then builds the script, workflow or AI agent that removes it. Every order is escrow-protected, delivered with source code and documentation, and covered by a 14-day refund.
Short forms
One line: Tell us your task. Nexora finds the automation.
Ten words: The marketplace where vetted experts automate the work you repeat.
Bio: The AI automation marketplace · nexoraaero.com
Applications
Social & OG
Three templates — statement, before/after, listing. Black ground, wordmark bottom-left, 1200 × 630 and 1080 × 1080. One idea per graphic, headline never more than 12 words.
Email
Single column, 600 px, left-aligned, no hero image. A subject that names the task, three sentences, one link. Body in Helvetica or Arial — no webfonts.
Decks
1920 × 1080, 96 px margins, minimum type 24 px. Four slide types only — title, statement, data, diagram. Black for openings; Paper for anything read closely.
Download the assets.
Always place the supplied files. Never redraw, re-space or re-type the mark.
Wordmark
Aero mark — favicon, avatar, app icon
Guidelines
The complete 31-page guide, v1.0 · 2026.
Typefaces — SIL OFL, free for all uses
Space Grotesk · IBM Plex Sans · IBM Plex Mono. Self-host the woff2 files on the web; no external font CDN in production.