How to Build a Shopify Automation with Shopify Flow

Shopify Flow comes free with every Shopify plan and most stores never use it. Here's a real workflow we ship for clients.

Example: VIP customer tagging + alert

Trigger: Customer's lifetime spend exceeds ₹50,000

Actions: 1. Tag customer "VIP" 2. Add customer to "VIP" customer segment 3. Send Slack message to #sales channel

Step-by-step build

1. Shopify admin → Apps → Shopify Flow (install if missing)
2. Create workflow → Trigger: "Customer created or updated"
3. Add Condition: customer.total_spent > 50000
4. Add Action: "Add customer tag" → VIP
5. Add Action: "Send Slack message" (connect Slack first via Apps)

Save → activate. Live in 5 minutes.

More high-ROI Flow recipes

• Fraud risk → Order created with fraud risk = high → tag order, send to manual review
• Low inventory → Inventory dropped below 10 → email supplier
• First-time buyer → Tag + send welcome email via Klaviyo
• Subscription churn risk → 7 days since last order → trigger win-back email

When to leave Flow for code

Flow can't: - Do conditional logic on more than ~5 nested if/else - Call arbitrary external APIs - Run on a schedule (only event-triggered)

For those, drop to Shopify CLI + a small Node service. We ship custom Shopify automations starting at $180.

Hire a Shopify developer →