Zapier's pricing model is task-based. Up to a point, it's the best automation deal anywhere. Past that point, it gets expensive fast.
The pricing tiers
- Free: 100 tasks/month
- Starter: $20/mo, 750 tasks
- Pro: $50/mo, 2K tasks
- Team: $69/mo, 50K tasks
- Company: $99/mo, 100K tasks
Plus overage: $0.0015-0.005 per task above plan.
When the math breaks
The Team plan ($69) at 50K tasks = $0.0014/task. That's cheap. But:
- 200K tasks/month: $69 + 150K × $0.0015 = $294/month
- 1M tasks/month: $1500+/month
- 10M tasks/month: $15K+/month
For comparison: a self-hosted n8n instance handling 10M tasks costs ~$50/month (DigitalOcean $20 + Postgres + monitoring).
When to migrate
Inflection point is usually 200K-500K tasks/month. At that volume:
- Zapier costs: $300-800/mo
- n8n self-hosted: $50-150/mo
- Make.com (cheaper task pricing): $100-300/mo
Hidden costs of staying
- "Tasks" includes every step in every Zap, including filters that don't pass
- Each "Multi-step Zap" task is counted separately
- API call overages outside the task limit
- Lock-in to Zapier's specific integration list
Hidden costs of migrating
- Rebuild time: 5-15 hours per Zap (n8n is similar but different)
- New monitoring/alerting setup
- Self-hosting maintenance (~2 hrs/month)
- One-time migration testing
Honest recommendation
- Under 50K tasks/month → stay on Zapier, the value is great
- 50K-200K → review monthly, consider parallel migration
- Over 200K → migrate to n8n or Make.com
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